Escape to a world of fantasy, full of joy with Gucci Flora. The new campaign is full of flowers and soft animals, it presents a floral and delightful fragrance for all women with a free spirit and full of positive energy. The fragrance celebrates the Gardenia flower, which has always been admired for its splendour, it is said that it was used in elixirs and magic potions. Taking inspiration from this legend and the idea of its mystical power, the splendid note of White Gardenia blends with a sunny Jasmine Grandiflora absolute. This delicious potion of joy is introduced by a joyous Fior di Pera accord accompanied by the cane sugar accord which gives a delicate sweetness to the olfactory signature.